Business Book Says Salespeople Stopped Learning Selling Habits In Second Grade
Phoenix, United States (IBwire.com - January 23, 2013) Companies lose sales with quotas,training, tradeshows and sales managers who reinforce the "me first" attitude of salespeople. "Selfishness is the worst habit carried from childhood. Even so, a typical second grader could outsell most adults," says Chad Rose, author of the recently released book You Sell Like A Second Grader: Grade School Lessons to Help You Sell More "The reason is second graders are still incredibly optimistic, creative, caring and fearless and frankly most professional sellers aren't."
After watching his second grade son run his own table at a garage sale, Chad realized he had seen the the sales pitch before from countless adult salespeople. "It was him first, customer second," says Chad. "Like so many salespeople, he just wanted money and it showed. Even with his fearless pitch he didn't sell much as a result."
Four years of research later, You Sell Like a Second Grader, Grade School Lessons to Help You Sell More illustrates how salespeople create self-fulfilling prophecies, think they are more memorable than others,hope things will happen and deliver an "all about me" message just like a second grade kid. On top of that most selling environments, like trade shows, take place in horrible learning environments where even adults have trouble focusing.
But it's not all bad news. With a few easy lessons in You Sell Like A Second Grader, salespeople can learn how to present with the confidence and joy of a kid in a school play, serve and truly give, evaluate sales with the wisdom of Abraham Lincoln and take advantage of trade show opportuities where others fail.
"Most sales training only masks the habits that need changed. You Sell Like A Second Grader shows how to be a true salesperson," says Chad. "Awareness of the problem is the first step."
Real examples of "crappy" and "killer" cold calls along with "homework" assures that readers will come away not with the "sales tip of the day" but lasting knowledge that's logical, easy to remember and apply. Most of all, the lessons in You Sell Like A Second Grader will lift sales numbers and make selling fun again.
You Sell Like A Second Grader: Grade School Lessons To Help You Sell More is available on Amazon in Kindle and paperback.
About The Author:
Chad Rose is EVP/Content Marketing Sales at McMurry/TMG, Inc. He has a B.A. in Creative Writing from the University of South Florida and an M.B.A. from Arizona State University. Chad and his sales team consult on and sell content marketing solutions to Fortune 1000 companies and major health systems in the United States and Canada. This is his third book.
Today you will find him researching psychology that applies to sales in his never ending quest to improve the performance of himself and his team. He also enjoys learning about history, especially the Civil War. Chad is also an accomplished presenter, Ironman triahtlete, snowboarder and still rocks out on occasion as the front man of "The Toads."
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