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Cincinnati, United States (IBwire.com - December 25, 2012)  

A new Kindle title that smashes traditional genre boundaries is available to download free on Amazon from Midnight tonight. Unicorn Western, usual price $2.99, will be available free all day on December 26.

The novella, by Sean Platt and Johnny B. Truant, can be downloaded to read on a Kindle, web browser, or Amazon's Kindle app.

"We know that top of pretty much everyone's Christmas wish list this year was the Kindle Paperwhite or Kindle Fire HD," said Platt.

"Johnny and I decided to give Unicorn Western for free the day after Christmas as our little Christmas gift to our fans and to new Kindle owners. What better way to give your new touchscreen tablet a whirl than by trying out a brand new genre?"

Part traditional western, and part whimsical fantasy, Unicorn Western is set in a dying world of sand and magic. It tells the story of gun-slinging, unicorn-riding cowboy Clint Gulliver, who together with his trusty unicorn Edward, must make his way through the uncrossable Sands to save the fading Kingdom of the Realm.

"In some ways, the story is surreal, crazy and experimental," Johnny B. Truant said. "Cowboys don't usually ride unicorns, and their guns don't smoke with a pink vapor.

"But at the same time, we've spun a yarn that aims to grip readers' eyeballs and make them break into fits of giggles for the very first page. We're storytellers at heart. We just can't help it. The only thing Sean and I love more than reading a ripping yarn is writing one."

The idea for Unicorn Western was conceived inadvertently by Sean Platt's usual writing partner, David Wright.

When Platt told Wright he planned to write a western without doing any research, Wright replied that he couldn't wait to see it.

"It will probably have freaking unicorns in it," Wright added.

Platt accepted the implicit challenge, and decided to write a Western with unicorn-riding cowboys, inviting Truant to co-author the new genre.

"I can't believe they actually did it," Wright said. "What were they thinking?"

Sean Platt's previous books include the post-apocalyptic serial thrillers Yesterday's Gone, published by indie imprint Collective Inkwell and Z 2134, published by Amazon's horror imprint, 47North. Platt co-write both of these serials with David Wright.

Johnny B. Truant's self-published credentials, meanwhile, include The Bialy Pimps and Fat Vampire.

Both Platt and Truant set the bar high with their fiction, averaging over four stars out of five on every full-length fiction title they've written. Together with David Wright, they host the Self Publishing Podcast and the Better Off Undead podcast.

Unicorn Western by Platt & Truant will be free tomorrow, December 26, all day.