New Study by Conversion Voodoo Finds “Merry Christmas” is Preferred Twice as Often as “Happy Holidays”
San Diego, United States (IBwire.com - December 21, 2012)
Many Americans might not realize it, but the phrase “Merry Christmas” is becoming more popular, and it completely dwarfs the use of “Happy Holidays” — at least by one measure.
Contrary to what some journalist have recently proclaimed, “Merry Christmas” has not lost the war on Christmas, in fact, it’s being used and accept even more widely than any other holiday greeting.
A new test from Conversion Voodoo, a conversion optimization company in California, shows that nationwide, Americans prefered "Merry Christmas" over "Happy Holidays" twice as often.
The test was made comparing three email subject lines, each identical and only replacing the holiday greeting with either “Merry Christmas”, Happy Holidays”, or both, in a nation-wide newsletter.
The emails that had a subject line of “Happy Holidays” had an open rate of 11.12% and a final click-through rate of 2.90%.
The subject lines that include both holiday greetings were only opened 8.87% of the time and had a click-through rate of 2.81%.
The emails that had a subject line of “Merry Christmas” had the highest open rate at 16.21% and a final click-through rate of 5.47%, nearly a 50% increase over “Happy Holidays.”
The study was taken on a large US retail website from over 100,000 randomly selected customers.
In 2008 Conversion Voodoo ignited the industry with its award-winning conversion optimization processes and techniques. Today, Conversion Voodoo continues to helps companies grow their profits by 15% to 500% using their arsenal of optimization implementations, marketing expertise, and business prowess. Conversion Voodoo is a privately held company and is headquartered in San Diego, CA. For more information on Conversion Voodoo, please call [phone number] or visit http://conversionvoodoo.com.
Conversion Voo Doo
San Diego, CA
Phone: 858 625 4200
- Guaranteed Placement
- (80-100 News publication)
- Free Registration
- SEO Enhanced Press Release
- Media Distribution
- Entrance to Google News
- Entrace to Major Search Engines
- (Google, Yahoo, Bing, Ask etc)
- Cost Effective
- Quick Release and Distribution
- Easy to Use
- Industry Targeted Distribution
- News Sent to Associated Press
- News Sent to Top 100 Newspapers in United States
- News Sent 6,000 Newspapers in United States
- Social Media Distribution - Twitter, Digg,
- Stumbleupon etc
- News Stored in Database for Good
- Apparel & Textiles
- Banking & Investment
- Company Information
- Construction & Building
- Consumer Electronics
- Consumer: Gifts & Collectables
- Environmental Services
- Food & Beverage
- Home & Garden
- Hotel & Resorts
- Information Technology
- Interior Design
- Internet & New Media
- Medical & Pharmaceuticals
- Mining & Metals
- Mobile Apps
- New Public Offerings
- Non Profit
- Oil & Gas
- Public Relations
- Real Estate
- Religion & Belief
- Social Media
- Society News
- Trade Shows
- US Hispanic
- Video Games
- Web Design
- Web Hosting