November 15, 2012 Thursday - updated 14:02 PM PT

Super Talent Automotive SSD Novachips SATA3 controller

United States ( - November 15, 2012) Novachips Inc., South Korean fabless semiconductor company and Super Talent Technology, a leading manufacturer of SSD announced a development project to make the dedicated Automotive Solid State Drive (SSD) based on Novachips SATA 6Gbps SSD controller, NVS3600.

Super Talent is a leading manufacturer and provider of Automotive SSD that currently delivers the SATA 3 Gbps-based automotive SSD as the main storage device of the AVN system mounted on Hyundai and KIA vehicles. It is the world’s first SSD mounted on the AVN system for regular cars.

The Automotive SSD market demand is expected to continue to surge as much as the dramatic growth of SSD revenue in last three years. It can be explained as the concerns of car manufacturers over SSD as automotive storage have been relieved, and the enormous high IOPS of SSD can guarantee the performance into the different paradigm of multimedia for automobile. Physical reliability is also key factor of Automotive storage. The annual market size for Automotive SSD is expected to reach 25million units by year 2017.

Storage devices for cars must be designed to tolerate vibrations and shocks that constantly occur during the car moves. That means strong physical solidity is required. Unlike the combination of state-of-the-art analog engineering components in the legacy hard disk, the SSD is in solid state with no moving parts and thus is the most optimal storage device for automotive AVN system.

However, the SSD could be also vulnerable device, unless assurance of data retention and reliability is not guaranteed.

Despite of its physical advantages, it is not easy to adopt the SSD in AVN system due to inherent characteristics of cars such as sudden power on/off and inconsistent power supply from battery to the AVN system. This is the worst possible circumstance where data in storage device can be lost any time. Therefore, highly reliable SPOR (Sudden Power Off Recovery) is one of the essential requirements that must be guaranteed by SSD controller for the storage device of AVN system.

One of the major reasons that Super Talent chooses Novachips as the partner for Automotive SSD is the reliability on SPOR test. The SSD based on Bugatti (Novachips SATA 6Gbps SSD controller) showed the performance beyond the requirement of the automotive storage device. Another reason was the better performance than its competitors’ controllers in low capacity such as 64GB, as well as in high capacity SSD. The expanded lifespan of SSD through ECC logic and wear-leveling is also unique features of Novachips’ controllers.

The collaboration between Super Talent and Novachips is going to be expanded from automotive SSD to other industrial fields because Novachips SSD controllers meet industrial temperature requirements and lower power consumption which are the critical requirements from the industrial/enterprise.

“It has been a great pleasure to work with NOVACHIPS. NOVACHIPs’ superior design of the Data Randomizer and Read Refresh scheme has made the SSD more reliable and durable. With NOVACHIPS’ 10 channel chip and 6 dedicated hardware accelerators, performance can be dramatically increased with speed up to 50,000 IOPS for 4k byte file transfer. We see great potential for expansion and growth especially in the U.S. and European market.” Said Super Talent  CEO, Abraham Ma.

Novachips CEO, Daniel Kim said, “We are very pleased to join hands with Super Talent in Automotive SSD Project. Automotive SSD is going to change the environment for Automotive AV System. NVS3600 series of Novachips are optimal solution not just for consumer SSD market but also for industrial sector as well.”

About Super Talent Technology

Super Talent Technology Corporation based in San Jose, California, designs and manufactures a full range of DDR, DDR2, and DDR3 memory modules and flash based SSD and USB storage devices for computers and consumer electronics. An ISO 9001 certified company, Super Talent utilizes its state-of-the-art factories and leading-edge components to produce award winning products with outstanding reliability. Super Talent is an active member of the JEDEC and ONFI. With over 250 patents, the company was ranked in the top 50 of the Wall Street Journal's Patent ScorecardTM for the IT industry three consecutive times.


NOVACHIPS Inc., founded by Flash semiconductor developers, is now offering a high-end SATA 6Gbps interface SSD controller and IP cores adoptable in SSD, USB and ECC. The company plans to release a next-generation hybrid SSD controller compatible with SATA3, USB3 and PCIe. NOVACHIPS’ advanced design capacity results in innovative solutions for the Flash semiconductor field. For more information, please visit

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