August 20, 2010 Friday - updated 10:14 AM PT

Cricket Launches Industry-First All-Inclusive Mobile Broadband Prepaid Wireless Service Plans

San Diego, United States (IBwire.com - August 20, 2010) Cricket Communications, Inc., a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International Inc. (NASDAQ: LEAP), today announced the launch of new value-driven, all-inclusive data prepaid wireless plans for its industry-leading Cricket Broadband service, delivering high-speed broadband services to smartphones that allow consumers to stay connected whether at home or on-the-go. The announcement was one of several initiatives unveiled today by the Company at its 2010 Analyst Day in New York.

Cricket is the first carrier in the U.S. to introduce unlimited wireless, all-inclusive prepaid cellphone broadband service plans, offering pricing flexibility for consumers whose interests may range from less data-intensive email and web browsing to data heavy applications such as streaming video, music downloads and online gaming. All users will be able to access Cricket's reliable 3G network which provides download speeds up to 1.4 Mbps.

"Cricket is pioneering affordable unlimited wireless mobile broadband access with all-inclusive prepaid cellphone service plans that offer greater flexibility by allowing our customers to pick and choose a prepaid wireless plan tailored to their budget and mobile browsing habits," said Al Moschner, Cricket's chief operating officer. "Data is a strong growth area for Cricket, and these new no contract cellphone plans will result in a more efficient network that should benefit <a href=”http://www.mycricket.com/broadband”>prepaid wireless</a> customers, and based on customer trials, we also expect them to drive ARPU growth and expand margins going forward."

Cricket All-Inclusive Broadband Service Plan Options and Pricing

Plan Options

 

 

 

$40

Basic

 

 

 

$50

More

 

 

 

$60

Premium

Staying Connected

 

 

 

Email

Facebook/MySpace/

Twitter

Web browsing

IM/chat

Sharing pictures

 

 

 

Email

Facebook/MySpace/

Twitter

Web browsing

IM/chat

Sharing pictures

 

 

 

Email

Facebook/MySpace/

Twitter

Web browsing

IM/chat

Sharing pictures

Entertainment

 

 

 

 

 

 

 

Streaming video

Streaming music

Online gaming

 

 

 

Streaming video

Streaming music

Online gaming

Sharing & Heavy Usage

 

 

 

 

 

 

 

 

 

 

 

Small office

Families

Heavy data usage

Download Speed

 

 

 

Up to 1.4 Mbps

 

 

 

Up to 1.4 Mbps

 

 

 

Up to 1.4 Mbps

Usage Level

 

 

 

2.5 GB per month

 

 

 

5 GB per month

 

 

 

7.5 GB per month

What It Means To Customers

 

 

 

125 hrs web browsing

or

850 digital photos

 

 

 

250 hrs web browsing

or

1,200 MP3 downloads

or

20 half-hour video downloads

 

 

 

375 hrs web browsing

or

2,000 MP3 downloads

or

30 half-hour video downloads

 

 

 

 

 

 

 

 

 

 

 

 

 

Cricket Broadband is currently available in all Cricket markets to approximately 92 million covered POPs. For a map showing the Cricket Broadband coverage area, please see: http://www.mycricket.com/coverage/maps/broadband.

Cricket Broadband customers who exceed the data allowed under their prepaid wireless service plans will continue to have unlimited wireless access to the mobile web. However, download speeds will slow for customers that exceed their monthly prepaid cellphone service plan target usage level.

The new prepaid wireless plans are available without long-term contracts at Cricket branded retail stores and dealers, myCricket.com and in the Company's national retail partners, Wal-Mart and Best Buy.

For more information about the new Cricket prepaid wireless data plans or to check out the dynamic handset lineup, please visit www.mycricket.com.

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with no contract cellphone service plan commitments or credit checks required serving more than 5.4 million customers in 35 states and the District of Columbia. Cricket offers prepaid wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's prepaid wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited wireless Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.

Forward Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements reflect management's current expectations based on currently available operating, financial and competitive information, but are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those anticipated in or implied by the forward-looking statements. Our forward-looking statements include our discussions about planned product and service plan developments, competitiveness and expected financial and operational performance, and are generally identified with words such as "believe," "expect," "intend," "plan," "could," "may" and similar expressions. Risks, uncertainties and assumptions that could affect our forward-looking statements include, among other things:

our ability to attract and retain customers in an extremely competitive marketplace;

the duration and severity of the current economic downturn in the United States and changes in economic conditions, including interest rates, consumer credit conditions, consumer debt levels, consumer confidence, unemployment rates, energy costs and other macro-economic factors that could adversely affect demand for the services we provide;

the impact of competitors' initiatives;

our ability to successfully implement our new product and service plan offerings, expand our retail distribution and execute effectively on our other strategic activities;

our ability to obtain roaming services from other carriers at cost-effective rates;

our ability to maintain effective internal control over financial reporting;

our ability to attract, motivate and retain an experienced workforce;

our ability to comply with the covenants in any credit agreement, indenture or similar instrument governing any of our existing or future indebtedness;

our ability to consummate the joint venture with Pocket Communications, associated integration risks and costs, and uncertainties regarding the performance of the joint venture post closing;

failure of our network or information technology systems to perform according to expectations and risks associated with the upgrade or transition of certain of those systems, including our customer billing system; and

other factors detailed in the section entitled "Risk Factors" included in our periodic reports filed with the SEC, including our Quarterly Report on Form 10-Q for the quarter ended March 31, 2010, filed with the SEC on May 10, 2010, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2010, which we expect to file shortly with the SEC.


All forward-looking statements included in this news release should be considered in the context of these risks. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Investors and prospective investors are cautioned not to place undue reliance on our forward-looking statements.

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: BridgePay, Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation, Cricket PAYGo and Cricket Wireless Internet Service. All other trademarks are the property of their respective owners.

SOURCE: Cricket Communications, Inc.

Cricket Communications, Inc.
Greg Lund, Media Relations
858-882-9105
glund@cricketcommunications.com
or
Amy Wakeham, Investor Relations
858-882-9876

Media Contact:

James Harrison
SEO by the Hour
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840 Turquoise St #208
San Diego, California

Phone: (858) 731-0858
Email: mr_jamesharrison@hotmail.com
Website: seobythehour.com
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