Portland, United States (IBwire.com - August 12, 2010) Growandmake.com -- the provider of the largest online selection of green living products-- is expanding their online offering to include consumer guidance on how to make many of the products at home. Grow and Make founder Will Johnston makes clear the value proposition for Growandmake.com site visitors: "We are providing our customers with the full range of sustainable options. When they consider a product for purchase, they have the option to do-it-themselves."

Grow and Make regularly releases videos, guides and articles to help consumers grow at home andmake at home. By providing consumers with the guidance and instructions to make things themselves, Grow and Make enables people to participate in a more sustainable lifestyle. "The choice is always there: Do I buy this or make it myself?," says Johnston. "We're giving people the option to make sustainable choices which are more compatible with their lifestyles." Growandmake.com also helps consumers find alternatives in the form of rentals, borrowing or recycling existing products.

Global manufacturing and the global supply chain are having a far-reaching impact on the environment. The generation of greenhouse gases and the depletion of natural resources affects the entire planet. A new generation of consumers is emerging who seeks not only to purchase products and services which are environmentally and socially sustainable, but can also be made or grown at home. These "Greensumers" recognize that it is not enough to purchase products which are green. In order to be truly eco-friendly they must diminish their consumption of newly manufactured goods.

The global economic downturn has created a shift in priorities and options for the consumer in the twenty-first century. The twentieth century notion of consumption is being re-examined and replaced by a new self-reliance. Consumers preserve more of their buying power and resources by seeking knowledge and experience in place of material things.

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