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Businessmagnet has only been in existence for a little over five years but in that time has gone from a two-man operation into one of the UK's leading online B2B directories. With over 110,000 companies and over 45,000 products listed, BusinessMagnet is currently the UK third largest online B2B directory.
As many know, size is not all that's important in this digital age. For a big company does not necessarily have a more dominant web presence than a smaller one. For B2B directories this is also true. As many managing directors of SMEs will tell you, the internet is the most important and cost effective advertising medium for their business. If an online directory has a more dominant position on the web than its competitors then, if price is equal, it will give a greater return on investment. This is very much at the heart of Businessmagnet's philosophy. Their position on the web, and particularly that in the eyes of Google, is something they constantly strive to enhance. Achieving a high Google PageRank is a very important part of their strategy.
This ranking system works very much like a giant electronic ballot. Each website that links to another effectively casts a 'vote' for that particular page and the website it belongs to. If a site with a high PageRank links to another then its vote carries more weight than a similar link from a lower ranked site. A higher PageRank usually results in your website being returned above other similar websites in Google's searches. The nearer the top your website appears in these searches the more traffic you should see coming from Google.
Businessmagnet has a very good presence on Google.co.uk and regularly appears in the first page of results for many of the products listed on its directory. Although it has similarly high rankings on other UK search engines it has chosen to concentrate on achieving a high ranking on Google's site. This is because Google handles over 67% of all searches globally and, more importantly, nearly 90% of all searches in the UK.
Listing a company and products with Businessmagnet provides a much better return on your investment than a similar listing with one of the UK's other online B2B directories. This is not only because their rates are more competitive but because they have invested so much time and effort to increase their company's web presence. This has been done through continual optimisation of their directory, www.businessmagnet.co.uk. They are focused on making sure that their ranking with Google and the other main search engines is as high as it can possibly be. This means that they are much more likely to receive traffic from Google searches and in turn that means more business for the companies that have listed with BusinessMagnet.
Although typing business directory into Google.co.uk shows Businessmagnet as one of the top websites returned, they will not be happy until they are number one.
If you are a business to business company in the UK or Ireland, you can register your company for free using their simple to use log-in and accoutn registration facility.
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