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PDFNow six months later, Freiling’s defied the downturn. Instead of layoffs he’s planning to staff up for projected sales of more than one million dollars in his first year. Times couldn’t be better.
Freiling turned a deaf hear to his critics once before. His last start-up, an online book publisher he started in his basement right after September 11, 2001, grew into a multi-million dollar company which he eventually sold to the NASDAQ-listed communications company, Salem Communications.
His new mission: Help churches and similar religious organizations raise money. Samaritan Fundraising (www.SamaritanFundraising.com) opened operations in Orlando, Florida, on June 1, 2009. He and his staff are already planning fundraising campaigns nationwide, and his customers are welcoming him with open arms.
“Sales are exploding,” he says. “Church giving is down in every area,” he says. “General giving is down, as well as giving for missions and special projects. Giving was reportedly down between $3 billion and $5 billion last year, and The Barna Group says “one out of every five households has decreased its giving to churches or other religious centers.” “This makes it especially difficult for churches,” says Freiling, “because during a recession people turn to them for help.
Samaritan Fundraising plans to offer a myriad of innovative fundraising products and services to help bridge the gap. It’s premier product, the Samaritan Card, is a shopping discount card his customers will sell to donors who want to save money when they shop. Freiling says the product “leverages the need for retailers to attract more customers, and the need for consumers to save money.”
The company plans to leverage the Internet and social networking to ramp-up revenue, and is also looking for part-time fundraising consultants in major metropolitan areas nationwide
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